Kanye's second coming
Kanye West Dissects His Design Methodology in 'Forbes' Video Interview
In line with its latest cover story profiling Kanye West and his YEEZY empire, Forbes has released a new video interview documenting Ye’s creative process and design methodology. Most recently, Ye was pegged by Forbes as the third highest-earning celebrity on Earth — mostly thanks to his clothing and footwear line alongside adidas, which is expected to move half of Jordan Brand’s $3 billion USD revenue this year.
The video begins with the interviewer, Zack O’Malley Greenburg, sitting down with Kanye in a one-on-one interview, where West dissects various inspirations for his designs including 3000-year-old architecture as well as the Old Testament. In particular, Ye explains why his clothing employs a singular material within each garment, referencing a Bible verse that depicts his reasoning. Later, Kanye is shown surrounded by various YEEZY footwear prototypes, touching on a variety of topics from the reasons for his color choices to how Akira and the Lamborghini Countach influence his creative direction.